You’ve heard this before – you need to walk before you can run. What if we told you advertising before defining your ideal customer is like running through traffic with a blindfold on? Only bad things can happen and it’s likely to be expensive. Our process is designed to get your business ready for every stage of the competitive digital marketing marathon.
Step 1:
Identify Your Ideal Customer
Do you know what sorts of people are the perfect fit for your business? Stop winging it and wasting time and money.
We will help you zero in on your ideal customer(s) in order to deliver more focused marketing messages for a bigger bottom line.
Step 2:
Sharpen Your USP
How can you differentiate your business given all the other options available? You need a unique selling proposition.
Without a USP that matches your ideal customer’s problems your product can get lost in the noise. We can help you craft the perfect one to stand out in the crowd.
Step 3:
Site Optimization
A great website is the foundation of online success. On the face of your website you need clear calls to action, clear language about what you do, & headlines that drive visitors to go deeper.
Behind the scenes you need an easy to manage system that lets you focus on your business. We will help you build a site that does all of the above and more.
Step 4:
Drive Traffic
Using paid or owned media such as Facebook, Google, YouTube, Twitter, & LinkedIn you can attract your perfect customer.
However, these services are becoming pay for play. Gone are the days of knowing those thousands of hard earned fans will get your message. We specialize in helping you get the most bang for your buck on any paid digital platform.
Step 5:
Recapture Lost Visitors
50% of users don’t convert on a first time visit. You need relevant content combined with remarketing efforts to capture audience attention and keep them coming back.
We can help you craft content, calls to action, & compelling offers to keep your brand at the top of your customer’s mind.
Step 6:
Conversion Optimization
Driving traffic & building customer relationships is only the start of a sound marketing strategy. You need to drive conversions at every stage in your customer journey.
We will help you use segmented emails, landing pages, & marketing funnels to streamline your sales process for every individual customer.
Step 7:
Brand Evangelism
Your next best customer is your current best customers friends. Or your next best customer is your current customer!
With carefully crafted emails & exclusive content you can add value that will delight your existing community. That added value will turn your turn your best customers into repeat buyers & brand evangelists.
What Next?
We’re just getting started! Click the “Our Services” button below to see our pricing, types of engagements, & how you can get started building your business today.